Luck Strike F1 Legacy Film
Throughout the years Lucky Strike spent in F1 , the company made the most of every marketing opportunity. As their official media partner, hammaglamma was present for almost all of it, either documenting events, or producing cutting edge marketing materials or advertising. Material was often syndicated worldwide as free programming for the tv networks and fantastic advertising for Lucky Strike. This kind of advertorial, or sponsored programming is commonplace now, but cutting edge in 2000/2001.
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